We're a mom-owned business excited to partner and share our story

First Peak was a business started from a place of need: the need for clothes that could stand up to my son's adventures! We're a young, growing brand, and are always open to partnering with organizations and publications that share our mission of making families more confident getting outside together

  • Designed for adventure

    First Peak clothes are odor-resistant, quick drying, sun-safe, and snuggly soft. They're designed to be tough enough for any adventure, and comfortable enough for every day

  • For babies and toddlers

    We offer clothing in sizes ranging from 3 months to 4T. Our bodysuits and bibs are most popular among families with younger kids, and our short- and long-sleeve T-shirts are a hit with toddlers.

  • Sun Safety

    Our fabrics have been UPF rated as 40-50+, providing "excellent protection" and blocking 99% of UVA and UVB rays. Our long sleeves are also extended with comfort-soft thumb holes to keep hands and wrists covered.

  • Environmentally sustainable

    Our quick-drying, performance fabrics stay fresh through dribbles, spills, and sweat. That means fewer changes and fewer washes, and less energy and water used. Our fabrics are also EPA certified.

  • Commitment to local production

    All our fabrics are sourced and produced in the USA, and our cutting, sewing, dying, and finishing is all done in the San Francisco Bay Area. We're proud to be an SFMade member organization.

  • Quality That Lasts

    Our clothes are built to withstand any adventure, countless times over. Our silver-infused fabrics will safely maintain their efficacy through over 100 washes, so these are made to be worn, and then passed down.

Interested in partnering? Get in touch!

Founding Story

First Peak was founded by Jocelyn Newman, a mom and avid adventurer, who couldn’t find quality, affordable clothes on the market that could stand up to her son’s messes and excursions. She craved products that were tough yet soft, and made sustainably and locally, so she decided to create her own.

Product Photos

Lifestyle Photos

Compare First Peak clothes to traditional cotton. First Peak kills odor-causing bacteria, dries fast, protects from the sun, is UPF-rated, has neckline snaps, washes easily, and is tag-free.

Need more info?

Our fabrics, design, and mission make us unique! We believe that our clothes can remove stress and increase comfort, so that all families can reach their first, and many subseuqent, peaks together. Don't hesitate to reach out to learn more.