To my dear community,
I wanted to take a moment, after a day of reflection, family, and feasting, to explain why First Peak isn’t participating in the seasonal blowout sales cycle on Black Friday or Cyber Monday.
The main reason is that I strive to make high quality, sustainable products at a fair price point, all year round. Our products are no less valuable today than they were yesterday or will be tomorrow.
There’s also reality: as a small business making products locally, I need to make sure that our margins make sense. I’ve set our prices so that I can continue making these awesome clothes for many seasons to come.
And finally, there’s philosophy: In many ways, Black Friday is the brain child of “fast fashion” — the notion that cheap clothes are bought on a whim, worn once or twice, and tossed. I aim to make durable, environmentally conscious clothes that you can take the time to purchase thoughtfully, without the rush of a ticking clock or the pressure to spend big.
So this week, there’s no blowout sale to wait for. Instead, we’re here year-round, working to make amazing clothes to support the incredible family adventures we know you’ve been dreaming up.
Shop sustainable adventure wear for your little explorers today, or whenever you’re ready.